Arrow Welcomes Vedang Raina and Khushi Kapoor as the New Faces of Modern Elegance
Arrow Welcomes Vedang Raina and Khushi Kapoor as the New Faces of Modern Elegance
Delhi, Arrow, India’s leading premium menswear brand with a legacy of over 170 years, has officially announced the onboarding of actors Vedang Raina and Khushi Kapoor as its newest brand ambassadors. This partnership marks an exciting new chapter for the iconic label as it continues to redefine contemporary style for a new generation of fashion enthusiasts.
Vedang Raina, celebrated for his charismatic screen presence and youthful appeal, perfectly embodies the Arrow man – confident, dynamic, and impeccably groomed. Khushi Kapoor, with her effortless elegance and modern outlook, complements the brand’s sophisticated image, bringing fresh energy and a vibrant personality that resonates with today’s aspirational consumers.
Speaking about the collaboration, Anand Aiyer, CEO of Arrow India, said, “Arrow has always stood for style, confidence, and sophistication. Vedang and Khushi represent today’s aspirational India, rooted in authenticity yet unafraid to embrace modernity. Their personalities align seamlessly with our vision of dressing the modern men and women who value both style and innovation.”
As part of this partnership, Vedang and Khushi will feature in Arrow’s upcoming campaign, “Tailored for the Good Life,” which is being shot in New York to honor the brand’s global identity. The campaign captures Arrow’s ethos of celebrating confidence, refined grooming, and effortless style – qualities that deeply resonate with the next generation of fashion-conscious consumers.
This collaboration reinforces Arrow’s commitment to evolving with its audience while staying true to its rich legacy of craftsmanship, innovation, and premium quality. With Vedang Raina and Khushi Kapoor as brand ambassadors, Arrow continues to set new benchmarks in modern elegance, inspiring young men and women across India to embrace fashion with confidence and sophistication.
