Smriti Irani unveils 1st jewellery store ‘Aigiri’, a flagship of Greenlab Diamonds in South Extn.

New Delhi

Former Union Minister and Senior BJP leader Smriti Irani formally inaugurated first dimond jewellery store ‘Aigiri’, a flagship of Greenlab Diamonds company in South Extension, New Delhi.

India’s leading lab-grown diamond brand, ‘Greenlab Diamonds’proudly announces the grand opening of its first brick-and-mortar store in South Extension, New Delhi.

This milestone marks the beginning of an ambitious expansion plan, with the company aiming and planning to establish ten additional brick and mortar stores in India by December 2025.

The launch of Aigiri’s flagship store represents a significant step in the brand’s mission to make sustainable luxury accessible to discerning consumers across India. By embracing CVD lab-grown diamonds, Aigiri offers exquisite, ethically sourced jewellery that combines timeless elegance with environmental responsibility.

Smit Patel, Director-Greenlab Diamonds, commented on the growing market for lab-grown diamond jewellery: “We’re witnessing a paradigm shift in the luxury jewellery sector. Today’s consumers are not just looking for brilliance and beauty; they’re seeking sustainability and ethical sourcing. CVD Lab-grown diamonds perfectly address these evolving preferences. Our expansion plans reflect the burgeoning demand for conscientious luxury in India.”

Greenlab has already made significant strides in establishing itself as a prominent player in the sustainable luxury market.

As an accessible luxury brand, Aigiri offers meticulously designed diamond jewellery that blends traditional craftsmanship with contemporary aesthetics. Each piece is created as an heirloom, reflecting the wearer’s unique story and celebrating life’s most cherished moments.

“At Aigiri, we’re not just crafting jewellery; we’re creating a forcefield of love and timeless memories. Our pieces are designed to be cherished across generations, celebrating the bonds we hold dear.” CEO Rajesh Baid adds.